Don’t settle for a CRM that compromises on privacy
Privacy is an essential tool for earning customer trust. Here's what getting privacy right looks like in Zoho CRM.
Why employee data literacy is more important than ever
Data-literate employees belong in every seat of an organization, but cultivating that literacy is about more than teaching people to use software.
The case for zero-party data: Why personalization doesn't have to come at the cost of data privacy
Personalization and privacy aren't mutually exclusive. Zero-party data enables the customization that creates an outstanding customer experience.
The case for implementing a unified data and analytics platform
Getting a comprehensive view of the customer requires a comprehensive view of their data. A UDAP provides that omnichannel perspective.
